Portrait of portfolio creator – back view

Portrait of portfolio creator – front view

PRODUCT DESIGNER

©2026

/CREATING SINCE 2017

Hi!

I’m Becca. A curious, talkative, and creative mind turning complexity into more human digital experiences.

Based in Brazil 🇧🇷, working remotely in GFT NY for aws and google cloud projects.

I'm a AI-driven Senior Product Designer with 10 years of experience combining academic research and behavioral analysis to humanize technology and simplify digital experiences.

Over the last years, I’ve been designing complex SaaS ecosystems across finance, private equity, automotive, manufacturing, and cloud technology, with a strong focus on AI-driven enterprise experiences and operational workflows.

Fromcomplexsystemstohumanexperiences.Designingscalabledigitalproductsguidedbyclarity,research,andthoughtfulinteraction.

Services

AI & Enterprise Products

AI Experiences

SaaS Platforms

Operational Workflows

AI & Enterprise Products

AI Experiences

SaaS Platforms

Operational Workflows

Product Design & Strategy

UX Research

Product thinking

Complex Systems

Product Design & Strategy

UX Research

Product thinking

Complex Systems

Design Systems

Scalable UI

Component Libraries

Cross-platform Consistency

Design Systems

Scalable UI

Component Libraries

Cross-platform Consistency

Brand & Visual Design

Visual Identity

Art Direction

Creative Design

Brand & Visual Design

Visual Identity

Art Direction

Creative Design

Featured Projects

View All Work

TEF Safrapay

Integrated Payment & Financial Management Experience

Pix Backoffice

Enterprise Pix backoffice redesign focused on reducing learning curves and improving operational efficiency.

Itaminas Smart Restaurant Platform

From notebook to real-time data: designing an end-to-end system that replaced manual meal tracking in a mining company's internal restaurant.

BIA Bradesco

Humanizing conversational AI while exploring non-account holder behavior in digital banking.

Thoughts

May 20, 2026

Learning Curve & Tesler's Law: The UX Principles Behind Better Internal Tools

How two underrated UX principles can reduce friction, accelerate adoption, and make internal platforms genuinely usable for the people who depend on them every day.

May 5, 2025

What I learned designing for systems that think

AI didn't change the UX designer's role, it added a new layer to it.

See how ideas become meaningful experiences: explore our blog

View All Articles

May 20, 2026

Learning Curve & Tesler's Law: The UX Principles Behind Better Internal Tools

How two underrated UX principles can reduce friction, accelerate adoption, and make internal platforms genuinely usable for the people who depend on them every day.

May 5, 2025

What I learned designing for systems that think

AI didn't change the UX designer's role, it added a new layer to it.

Jun 16, 2025

UX Is not a layer. It's a product decision.

The question "isn't that just the visual part?" is not an offense. It's a diagnosis. Here's what changes when UX enters before the wireframes.

See how ideas become meaningful experiences: explore our blog

View All Articles

Let’s talk.

Have a project or need help? Fill out the form, and we'll get back to you soon.